In an industry crowded with look-alike providers and transactional relationships, “Rewired MSP” offers a different path forward. This book is a comprehensive guide for leaders who believe that building a great business means balancing profitability with purpose, and that true value is measured in trust, not just tickets.
Drawing on decades of hands-on experience, Brent Lacy provides a blueprint for transforming your MSP. This isn’t a collection of quick tips or a sales pitch in disguise. It is a strategic framework for engineering a more resilient, human, and profitable organization from the ground up.
This book is for you if you want to:
- Build a Culture of Trust: Move beyond break-fix thinking to become an indispensable partner your clients can’t imagine leaving.
- Engineer Repeatable Excellence: Master the art of documentation with the “If it’s not in the PSA, it didn’t happen” mindset to create scalable, consistent outcomes.
- Eliminate the Owner Bottleneck: Learn the practical steps to remove yourself from daily firefighting so you can lead as a visionary, not a technician.
- Design a “Rewired” vCIO: Create an advisory service that clients genuinely trust, completely free from the conflict of sales-based commissions.
- Develop High-Performing Teams: Align talent with roles, foster a culture of recognition, and build an organization where great people want to stay and grow.
- Lead with Integrity: Navigate the complexities of growth, mergers, AI adoption, and procurement with a people-first, principles-driven approach.
Ready to Transform Your MSP?
“Rewired MSP” is a call to action for leaders ready to do the work. No upsells, no consulting pitches—just a better way to build.
This is your guide to creating an MSP that not only scales but also leaves a lasting, positive legacy for your team, your clients, and your community.