Your MSP’s Pricing Model Is Either Building Trust or Eroding It
Your MSP pricing model sends a message to every client. Learn how transparent, value-based pricing builds trust — and why opaque billing erodes it over time.
Author: Brent Lacy
Brent Lacy is the founder of Rewired MSP and author of three books on managed services, vCIO strategy, and cybersecurity. He helps MSP owners build trust-based, scalable businesses through documented processes, strategic leadership, and client-first culture.
Backup Is Not Business Continuity: The Crucial Difference
Most SMBs think backup equals business continuity. They are wrong. 31% fail to recover from backups during ransomware attacks. Here is what you need to demand from your IT provider.
When to Fire a Client: MSP-Client Fit and the Cost of Keeping the Wrong Ones
Nearly a third of MSPs lose money on EBITDA. 36% have retention below 50%. Here's the framework for identifying wrong-fit clients and letting them go.
AI-Washing in the MSP World: How to Tell Real Capability from Marketing Hype
Your vendor says their tool is 'AI-powered.' The SEC says those claims are now a legal liability. Here's how to separate real AI from a marketing label.
QBRs That Actually Matter: Strategic Conversations, Not Sales Pitches
Most MSP QBRs are broken. Data on why clients stop showing up, what strategic QBRs look like, and how to fix yours before renewal.
The Monitoring Trap: Why Your MSP’s RMM Tool Is Making You Less Secure
Your RMM tool was supposed to make you proactive. Instead, it is burning out your team and hiding real threats in a sea of noise. Here is how to fix the monitoring trap.
The First 90 Days: Onboarding as Relationship Foundation
Why the first 90 days determine whether MSP clients stay or leave. A data-driven 30-60-90 day onboarding framework that reduces churn and builds trust.
Is Your IT Provider Too Busy Putting Out Fires?
Your IT provider spends all day reacting to problems instead of preventing them. Here is why that firefighting model is the most expensive way to run your IT.
Is Your IT Provider Not Taking Security Seriously?
75% of businesses had a cybersecurity incident in the past year. If your IT provider is not talking to you about security, that is the most expensive silence in your budget.
Is Your IT Provider Too Busy to Monitor and Document?
Your IT provider is too busy putting out fires to prevent the next one. Here is what the data says about why documentation is the most expensive problem in managed services.