The Caretaking MSP: What It Means to Put Clients First
The MSP industry has a choice: optimize for revenue per client or value per client. The caretaking model builds loyalty that no competitor can replicate.
Tag: Client Relationship
Your MSP Is an Expert in IT. But Are You an Expert in Your Client’s Business?
Many MSPs are experts in technology but fail to become experts in their client's business. This post explores why deep business understanding is the key to moving from a commoditized vendor to an indispensable strategic partner, allowing you to create IT strategy and budgets that deliver real value.
A Tale of Two IT Partners: Is Your “vCIO” a Strategist or a Salesperson?
Follow the story of a business owner who discovers her trusted "vCIO" is just an account manager in disguise. Learn the critical difference from the book "vCIO Rewired" and find out if you have a true strategic partner.